Do you run a hotel or are you a stakeholder in one? If yes, podcasts can give hotel professionals insider tips and industry insights. Podcasts have achieved immense popularity in recent years. Considering how easy they are to listen to and that most are free, it’s not hard to see why this is.
Podcasts geared toward hoteliers have attracted a lot of interest within the hospitality industry. They are very informative and can help people improve their hotel business. This post will explain how hotel podcasts can be helpful.
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Tips on Managing Hotels
Running a hotel is not easy. In fact, it’s arguably one of the hardest jobs a person can do. Hotel managers have hundreds of different things to think about, from sourcing bed linen to keeping their hotel’s façade attractive. The best hotel podcasts give insights into running hotels at the highest levels, offering tips and advice that hotel managers can use to run their hotels more effectively.
Hotel management is a job you become better at over time. The managers of hotels constantly learn, evolve, and change. Listening to podcasts can be a good way for such individuals to learn things that would take them years to pick up on their own.
It is of course important to find podcasts run by experienced hoteliers for this reason, though. Podcasts run by people who are new to the industry or who have no experience in it are not going to be as insightful.
If listening to podcasts is something that interests you, try to find ones run by experts. In addition to podcasts run by experienced hotel managers, find ones run by people who’re acquainted with the technical aspects of the industry, i.e., things like operational strategies, guest experience enhancements, and market analysis.
Educating yourself on the technical aspects of hotel management can make you a much better manager. In addition to finding podcasts with substance, think about feedback. Listener feedback can be a good way to figure out whether a podcast is even worth listening to.
Before committing to a particular podcast, go through feedback and verify it’s worth your time. Don’t waste your time on podcasts that have nothing of value to offer you or your business.
Advice for Attracting Clients
One of the hardest jobs that hotel managers have is attracting clients. It is not easy finding people to stay in your hotel, especially if there are lots of competing hotels in the area where yours is situated. Attracting hotel clients is about more than good marketing.
It’s also about optimizing every process in your hotel and ensuring it is the most comfortable, luxurious space available in the town or city that it’s based in. You need soft, welcoming bed linen, spacious rooms, and a team of cleaners working around the clock to ensure that shared spaces are hygienic and ready for guests to unwind in.
If you are new to hotel management and are uncertain how to go about attracting clients, podcasts led by experienced hotel managers are worth listening to. As alluded to in the introduction to this post, podcasts of this kind will give you insight into the mistakes that you need to avoid making.
The good thing about podcasts in general is that you can usually get in touch with the people running them to ask questions. Any questions you have about hotel management should be directed to your chosen podcast’s hosts. They can then answer questions on their next episode.
Marketing Recommendations
Marketing a business is not easy. Hotels can be especially difficult to market. However, there are lots of podcasts available that teach amateur hoteliers how to market their businesses.
If you are interested in finding a podcast that is dedicated to marketing, you need to think about finding one with hosts who are experienced in hotel management and the technical aspects of modern marketing. Marketing as a discipline can take years to master.
Learning about it from somebody who’s inexperienced is unwise. Everybody can read a script and pretend they know about marketing, but it’s pretty obvious when you are listening to somebody who is doing this.
In addition to finding podcasts dedicated to the subject of marketing hotels, you should also take some time to do some reading on marketing yourself. One type of marketing that is worth learning about is SEO. SEO stands for search engine optimization and is one of the most effective forms of digital marketing there is.
It is the process of pushing target websites to the top of search engine results pages, ensuring they are more visible than their competitors. Local SEO is the type you’ll want to investigate if you run a hotel. Local SEO is all about getting websites to appear at the top of local search listings.
Dangers to Look Out For
Finally, podcasts run by experienced hotel managers can give you insight into the dangers that you need to look out for. For example, unclean bedding in just one hotel room can lead to negative feedback. Even if your cleaner overlooks a room or forgets to change the bed linen in it, this can damage your hotel’s reputation.
When people see feedback stating that your hotel’s rooms are unclean, they are going to avoid staying with you. Hotel podcasts typically spend a lot of time focused on the benefits of good reviews. Having good reviews can do wonders for your business.
In addition to the dangers you need to look out for as a hotel manager, hotel podcasts can give advice on finding suppliers for things like furniture, food, bedding, and other necessary equipment. Finding suppliers for all of these things can be difficult and very expensive.
A professional who’s experienced in the daily management of hotels will be able to advise you on finding wholesalers to work with. Finding good wholesalers can save your business a lot of money.
If you are involved in the hospitality sector, hotel podcasts can help you. Since hotels typically contain restaurants and other amenities, podcasts about them can help many different types of businesses. They are most helpful to hotel managers. Use the advice above to find the best podcasts you can.
