If you’re looking for ways to earn money as a work at home Mom, we have got the perfect business for you – learn how to start a Lipstick Product line at home.
Why not start your own cosmetic range?
In this article we’re going to tell you everything that you need to know about how to start a lipstick product line at home.
Having said that, let’s take a look at all the details – continue reading to know more!
Why Start a Lipstick Line?
Lipstick is one of the most used cosmetics items out there and it almost every woman has them.
The latest stats reveal, in the U.S 122.62 million women used lipsticks and lip glosses in 2020.
This is a huge market and if you position your business and target the right market there is no limit to your success.
How to Start a Lipstick Line on Your Own?
Ok now you must be wondering how to start a lipstick line from your home? Right?
Well, worry not because we’ve got you covered.
Simply follow these easy steps and you’ll be able to start in no time at all.
Do Your Research
First, you must perform thorough research which is essential when entering the consumer market.
Dedicate an ample amount of time for your homework and check out existing lipstick brands to find your inspiration.
Decide what type of lipsticks you want to start making.
You will learn there are generally two types of lipsticks i.e.,
- Glossy Lipstick
- Matt Lipstick
Therefore, before you begin carry out an extensive market research to see which type is more in demand these days.
Additionally, you should also learn about the packaging i.e., what type of packaging they’re using?
If you are planning to distribute to retailers you must obtain packaging requirements from these retailers before you order packaging.
Is custom lipstick packaging available?
Custom unique packaging is essential to differentiate your brand.
Decide on Your Niche
Companies marketing Lipstick products are also create and market lip balms, lip glosses, lip pencils, etc.
Therefore, before you begin decide on how to penetrate the market and with which products, you should start with both glossy and matte options.
However, if you’re going to start with a single one product, perform a comprehensive market survey to determine which product is trending.
Study Your Competitors
It’s always wise to know understand your market competition beforehand so you can come up with strategies to differentiate your products.
As you’re going to enter the market as a home-based brand, you must investigate other home-based brands in the market and what they are selling?
Learning about your competition is critical when creating products that are better than your competitors.
The Legal Stuff
One of the most important legal steps to do before you start producing your products is registering your Brand name as a business and investigating Copywrite options on names, logo’s and any other important brand collateral.
Come up with a unique and catchy name and create a brand logo, before registering yourself.
Additionally, investigate licensing requirements from your relevant Drug and Cosmetics Regulatory Authority.
If you’re in the U.S then getting license from FDA is mandatory.
Raw Materials Required
After completing all the legal formalities, it’s time to get to the basic information you’ll need for how to start a Lipstick product line.
You must be aware that Lipstick products are primarily made of wax and color pigments.
However, there are some other ingredients that you’ll also need and they are:
- Essential Oils
You’ll need chemicals such as Isopropyl Myristate, color pigments and stearic acid to give the Lipstick the appearance it has.
Lastly, you’ll need to design and purchase the packaging for your lipstick.
The lipstick cases can be either of stainless steel or plastic.
Nevertheless, buying lipstick cases wholesale is your next step.
If you choose manufacturing your Lipstick products “in house” you will need the following machines.
- Mixing tanks.
- Heating Machines.
- Dyes and Molds.
- Flaming and glazing machine.
- Triple roller mill
- Lipstick filling machine
- Jacketed vessels
This machinery requires a large investment and employees to use and maintain this equipment.
We recommend that you investigate partnering with a manufacturer that makes Lipstick products that will manufacture and package your products as a “Private Label”.
Lipstick Manufacturing Procedure
The most crucial step in learning about how to start a lipstick line is to know how to use all the ingredients.
First, there’s no standard size and shape of a lipstick so you are free to be creative.
The process of lipstick making starts with heating wax and other soluble that you need. After heating the waxes separately in jacketed vessels, they are shifted in the melting tank.
Similarly, mix the colors and essential oils in a separate container and during the mixing also add the fragrances and preservatives.
After mixing the mixture, finely grind it for 20 microns size.
After this mixture passes through roller mill, the mixture is poured into molds and left to cool.
Next, the completed lipsticks go through the flaming and glazing process to give them the glossy finish it needs.
Lastly, after ensuring that the lipsticks are free from moisture, and goes for the final inspection.
During the final inspection, you have to ensure that the product quality passes the standards of FDA.
Again we encourage you to investigate partnering with an existing manufacturer so you can avoid the manufacturing challenges and leaves you to focus on marketing and sales.