This first module jumps right in by pointing you in the direction of some highly effective - and free - tools to make your discovery of hot trends a complete snap.

• The little known ways that Facebook can help your business to grow - from market research that used to cost thousands, and is now far easier and cheaper - to building your brand (just like Donald Trump and Richard Branson).
• The answer to the key question of whether Facebook is right for your business, whether you are marketing to businesses or consumers.
• How business to consumers (B2C) companies take full advantage of Facebook - and how you can copy them, too.
• The surprising success of business to business (B2B) companies on Facebook PLUS the key advantage marketing on Facebook gives them.
• The key marketing secrets of relationship-building (and why it is blossoming like never before).
• How to make your reputation golden and the vital action you need to take to succeed in this key area of your reputation.
• How interaction is a vital part of relationship marketing (and the simple and highly effective way to monitor and react to your Facebook interaction.)
• How to make money - direct from your Facebook page - with your own Facebook 'store'.

Drawing up a correct strategy is essential if you are to reap a rich harvest from Facebook. So here's all the important details that you'll need to succeed.

• The crucial difference between a Facebook Profile and a Facebook Page. Ignore this at your peril!
• The key strategy for Facebook success (and why you should NOT try and sell stuff).
• How to get the balance right - and the smart tactic to use in your Facebook marketing.

Once you've developed your strategy, with the help of Module Two, then you need to turn that into a detailed, workable plan, which is where Module Three comes in.

• Homing in on your target market like a cruise missile. And some clever - and low cost or free ways - to help you do this.
• Setting goals. No plan can be called a proper plan without a goal to be achieved - so here's how to set yours.
• The six core areas where Facebook can help your business (I bet you can't name all six, right now).
• Marketing on a shoestring budget. Wise words about investing in your Facebook future.
• The eight key elements of a great Facebook page. Miss just one and your Facebook page will be the poorer.
• Adding the vital 'secret sauce' that reassures your fans they are dealing with a a real person (always remember you are building relationships).
• The essential art of getting fans to keep coming back for more.
• How to engage your fans so they are happy to take the action you suggest.
• Creating a compelling call to action. Here's where the rubber hits the road and is your entire reason for being on Facebook.
• Making it simple to share. Having your fans share your posts with their friends is an important element of the viral nature of Facebook and provides tremendous leverage. So here's how to do it right, first time.
• Enjoying good interaction with your fans is an important part of getting good rankings on Facebook, which ensures your posts get higher positions in your friend's newsfeeds. So here are some important tips on generating powerful interaction.
• The crucial technique of branding (and an example of one of the best on Facebook).

Whilst - at first sight - this can sound boring, the reality is that it gets quite exciting when you begin to see the progress you make (and the effect on your traffic stats).

• Measuring your success and how to know your real return on your investment of time (and maybe money).

A while ago this would be a wild dream. But now you can actually promote your business amidst the biggest gathering of people in the world - free of charge.So here's how to do it right first time.

• How Facebook actually encourages you to promote your business (PLUS the added value of all those free Facebook apps).
• The vital art of house keeping your Facebook page. Make sure you have all your ducks in a row before you begin (avoids all those problems later).
• The six types of business page facebook offers (which one is right for you?).
• Setting up your business page. Once you've decided which type of page is best for you, this section takes you by the hand and SHOWS you what to do.
• Adding an image - important, because a picture is worth a thousand words - so here's how to choose a good one.
• How to invite your friends. Now you have your page set up, here's how to bring it to life!
• Bringing in fans from outside Facebook. Here's how you can add extra momentum to your fan page.
• The simple secret of keeping your page HOT.
• The totally effective, laughingly simple and free way to promote your Facebook page.
• Updating your page via your cell or mobile phone. If you think of something, it can be posted on your page in seconds.
• Managing your page - and how the powerhouse Facebook dashboard makes this a piece of cake to do.
• The secret of changing the awful Facebook URL of your page to something cool and memorable.
• Your profile picture. This will set the entire tone of your relationships - so here's how to make sure it's fit for purpose.
• The seven marketing tabs (and the way to use each to best advantage).
• The vital part iFrames play and the three ways you can get to use them.

Now you've got your page fully set up it's time to start attracting traffic.

• The obvious - and often overlooked - way of firing up interest.
• The fundamental approach to getting your Facebook page known about and visited.
• The power of Facebook icons - these make it a snap to publicize your Facebook page.
• Tapping into the visitor sources you may already have - you'll kick yourself if you haven't thought of these three.
• How to use photos to attract folks to your page. Facebook is the largest photo- sharing site in the world - so make sure you're using this fact to the max.

This is the sole purpose of your Facebook marketing, because the more fans you have increases the viral effect, which is the key to Facebook's power.

• The secret of attracting and keeping fans.
• The simple, little known, technique that will explode your interactivity at a stroke.
• How to fire up even more interactivity with polls (and how you'll gain far more from this than just extra fans).
• How to make your fans feel loved - and make others want to bask in your sunshine, too.

From March 31, 2012 all fan pages have been changed to a timeline format. This is a radical change, disabling some favourite techniques but opening up new opportunities to build better relationships. So this 12 page module takes a detailed look at all the changes, to get you up to speed lightening fast.

• How the timeline will affect your business - and how the timeline will unleash a great deal of potential to create curiosity.
• The new 'cover image'. This occupies the full width of the page at the top of the timeline - so here's how to take full advantage of this great piece of virtual real estate.
• The profile picture, this now overlaps the cover image (offering some clever possibilities, as you'll discover in this section).
• The 'About' section and how to maximize the advantage of the tiny 155 characters you are allowed (PLUS the key advantage it has).
• The application display and how you can use this to your advantage.
• The new highlight feed - and how it works for you and your visitors.
• Timeline navigation and how you can add the history of your business (even adding notable dates before you created your Facebook account).
• Pinned posts - the new powerful facility that allows you to 'pin' a particular post to the very top of your page for maximum exposure.
• The new 'Friend feed' and how it allows you to power up your social proof.
• Milestones. This is a great feature if you want to stress the longevity of your business (you can go right back to 1800 if you need to!).
• Starred posts. The way to spread a post, photo or video over both columns of the timeline with a simple mouse click.
• Private messaging. Here's a great new feature - great for cementing relationships.
• Tabs and how to use them to best advantage. Here's the heads up on using them when navigating other fan pages as well as information gathering on your own visitor's interaction with your site.
• Landing page work rounds. Because you can no longer have new visitors go straight to your fangate and force them to 'like' your page. But that page is still there - so here's how to keep it in the loop.
• The 'Reach Generator' and how this will explode the visibility of your posts on your fan's newsfeeds.

Facebook's advertising is highly cost-effective because it can be laser-targeted and incorporates an image.

• The five key types of Facebook ads - and which is best for you.
• First things first. How to decide what you want to achieve with your ad.
• The vital research you need to do before you invest your cash.
• Creating your benchmark (that way you'll soon discover if your ads are making you money.
• Vital lead generation tips for Facebook ads.
• The three vital elements to a killer Facebook ad (miss just one and your ad will bomb).
• The different protocol if you want to advertise an external site.
• The secrets of creating a red-hot headline for your Facebook ad.
• The key to crafting a compelling 'must-click' ad in just 135 characters.
• The vital element you must always include (it will be well worth the trouble).
• How to ensure your ad is highly cost-effective by pin-point targeting.
• Local ads and demographic targeting for even more cost savings.
• Connections. How to use this clever way to reach precisely the folks you want (without wasting a single advertising dollar on folks you don't want to see your ad).
• Pricing 101. Which is better for you - PFI or PFC? Get the best answers here.
• How to test and improve your ad - the streetwise way to the highest CTR and lowest cost ratio.