From the desk of: Susan Wetmore
Dear fellow internet marketer... as a shrewd internet marketer, I'm sure you know how valuable a recommendation about your product can be. But just why is it so powerful?
It's simply the herd instinct built into the DNA of every human being. It's part of our Stone Age survival kit, whereby we seek the assurance that other folks have already enjoyed a positive experience doing something we are tempted to do. And this urge for feedback from others is never more sought after than when it comes to buying stuff. And that's because...
...spending money on untried products is risky. Your prospective buyer thinks, "Sure it's got a cast iron guarantee - but why go through all that hassle? I wanna see what others think, before I bet the farm on this".
And that's when your profits start to leak away
Because it's exactly like that puzzle about which came first - the chicken or the egg?
Because when you start out trying to sell a product you don't have any folks who have bought your product. And, even then, not all of the satisfied buyers will send you a testimonial anyway.
But, if you think you've cracked it when you've gotten a few testimonials - think again, because...
These days, testimonials don't cut much ice
Because your prospective buyers aren't stupid.
They know you can go to sites like Fiverr, pay five bucks and get a glowing testimonial from someone reading your script, who hasn't even seen your product.
As one door closes another one opens...
...and, what's more, it's EVEN better than those old-fashioned, unbelievable testimonials.
You see, even the best testimonial in the world only takes you so far along the rocky rock to making that precious sale.
Because for a sale to take place you need the vital element of trust.
So, your prospective customers need to know and like you, before they will trust you enough to buy from you.
And there's one place on the internet, which you've probably heard of, that possesses the awesome power to allow folks to get to know you and show others that they like you - and do it in a way that is VIRAL - presenting you with an unstoppable pre-sold traffic torrent I doubt you have ever experienced before!
It's called StumbleUpon.
Nothing new there, perhaps. But - even though you knew the name - I bet you didn't know it has many specific groups of people who all share similar interests.
What's more, many of these nearly 500 interested groups exactly match the sort of hot niches where online marketers make most money. These include cooking (7.3million active audience)... health (4.8 million active audience)... internet (6.4 million active audience) and video games (4.9 million active audience).
So just imagine being able to tap into a TARGETED audience of a million or more - already interested in your niche.
And that is the key to the unique value StumbleUpon offers you as a marketer
Because - although StumbleUpon's total membership is no match for those of the big boys, such as FaceBook or Twitter - StumbleUpon wins hands down when it comes to the quality and tightly targeted nature of its traffic.
And for that reason, visitors from StumbleUpon are proven to provide far higher conversion rates.
Can you now see how this can feed cash directly into your bank account?
Because, using StumbleUpon as a major source of traffic, will check all three boxes which are the Keys To The Kingdom of Marketing Riches...
- Getting to know you: like other social media sites, there is the social element to StumbleUpon. But what sets it head and shoulders above the rest of the social media is the way it is focussed like a laser, directly onto folks interested in your particular niche.
- Getting people to like you: it's human nature to like folks who share the same interest, so again StumbleUpon scores a gold.
- Building that vital element of trust: because, without trust, there can be no sale. And this is where the unique mix of StumbleUpon - tightly targeted groups centered around your niche plus the ability to provide genuine social proof - builds trust (and sales) faster than any other medium.
But one obvious mistake could lose you all this!
Because I know folks who have had all their hard work and carefully built up relationships destroyed in a heartbeat.
And not for some devious black-hat or fraudulent behaviour - just for innocently doing something quite obvious.
Remember, we are playing on someone else's turf - so you'd better play by THEIR rules - or it could be 'Sayonara!"
So how do you know what you can do and what pitfalls to avoid?
I have the full inside scoop for you direct from the StumbleUpon trenches...
StumbleUpon Traffic Machine